MTN Brand refresh

MTN Group’s Ambition 2025,  has ushered in a new look that is aligned with our strategic intent to provide digital solutions to support Africa’s progress underpinned by one simple, consistent, yet striking brand.

Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.

Example of MTN's new brand repositioning