Driven by the belief that everyone deserves the benefits of a modern connected life, MTN is ramping up its efforts to enhance access to digital and financial services for its customers. The company’s latest Fintech innovation is a mobile remittance application, MTN Homeland, aimed at facilitating money and airtime transfers from Europe to Africa and parts of the Middle East.
Speaking about MTN’s latest Fintech offering, Group President and CEO Rob Shuter said, “The value of remittances from the diaspora exceeds Foreign Direct Investment in Africa. MTN has the largest Fintech and Telecommunication footprint in Africa and is therefore uniquely positioned to go beyond mobile communication by offering instant, low cost digital remittances. MTN Homeland is one more example of how MTN uses Fintech to expand its reach beyond its existing footprint and core business while driving meaningful impact to millions.”
With MTN Homeland, remittances can be made from Europe to Cameroon, Congo Brazzaville, Ghana, Guinea Conakry, Rwanda and Uganda, while airtime can be sent to Afghanistan, Benin, Botswana, Cameroon, Congo Brazzaville, Ivory Coast, Ghana, Guinea Bissau, Guinea Conakry, Liberia, Nigeria, Rwanda, South Africa, Swaziland, Uganda, Yemen and Zambia.
MTN Homeland also supports MTN’s contribution to the achievement of the tenth UN Sustainable Development Goal, which is to reduce inequality within and among countries. One of this SDG’s targets is to reduce the price of remittances to under 3% of the value of the remittance into Africa – MTN Homeland has been priced with that target in mind.
Commenting on the service, Serigne Dioum, MTN Executive for Fintech expressed his delight at the launch of the App, saying: “We believe this offering will not only make the lives of our mobile money customers on the African continent a whole lot brighter, but those in the diaspora too.” Dioum added that the company is working towards enabling remittances from the US, Australia, UAE and other corridors into Africa.”