Hip-hop star and Grammy Award-winning producer Khaled Mohamed Khaled, aka DJ Khaled, on Wednesday added his voice to MTN Group’s efforts to raise awareness about the importance of wearing masks to fight the spread of COVID-19.

“DJ Khaled and MTN want you to know that we want you to wear your mask out there; it is so important,” the rapper and social media celebrity said in a video clip posted to his 21,5 million Instagram followers. In a message he felt was vital for Africa as well as for the rest of the world, he said: “If you love yourself, you love your family…if you love the WORLD, you will wear a mask.”

Wearing face coverings remains one of the most effective measures to slow the spread of COVID-19. However, many people refuse to wear them, wear them incorrectly or still underestimate their importance.

 DJ Khaled, whose participation was enabled by his management company Roc Nation, urged everyone to get involved: “Tag somebody that you love so that they can wear their mask…I’m gonna wear mine; you gonna wear yours and we will make this world better, safer…and we are gonna come out this stronger, wiser and more powerful! MTN, DJ Khaled. One love.”

 Earlier this month, MTN Group launched its #WearItForMe campaign, encouraging customers and the public at large not to be complacent, to wear their masks to protect themselves, and to protect and respect others.

#WearItForMe runs throughout September. Spread the message, not the virus. Visit www.wearitfor.me to send a message to someone to encourage them to do the right thing.