The Africa Centres for Disease Control and Prevention (Africa CDC) and pan-African operator MTN Group today launched a joint campaign – “One More Push” – to encourage people across the continent to not give up in the fight against COVID-19, and to continue to wear their masks, wash their hands and practice social distancing.

“With third and fourth waves of COVID-19 sweeping across parts of Africa, we cannot overstate the importance of everyone doing their best right now to keep the virus at bay,” says Africa CDC Director, Dr John Nkengasong. “This campaign aims to encourage people to keep practising the preventative measures we know can limit the spread of COVID-19.”

The awareness campaign is an extension of the African Union’s ‘Adapted Africa Joint Continental Strategy for COVID-19 Pandemic’ endorsed by Africa’s Health Ministers and aligned to the ‘Prevent, Monitor and Treat’ approach. It is also an extension of the partnership between the Africa CDC and MTN, which includes the rollout of COVID-19 vaccines to health workers across the continent through the Group’s US$25 million donation.

“One More Push” is a renewed drive to encourage the public not to give up now. It asks that all of us keep our masks on, wash or sanitise our hands, and maintain a physical distance from each other until it is safe to no longer do so. In this way, we will be able to get back to the ‘old normal’ (or the best possible version of it) sooner rather than later.

The “One More Push” campaign is about encouraging the people of Africa to remain vigilant in fighting COVID-19, at a time when we are experiencing new waves of infections, and vaccination progress towards herd immunity is still some time away for our people.” says MTN Group President and CEO Ralph Mupita, noting that MTN’s fortunes were closely tied to the health and prosperity of the continent.

A key part of the campaign is onemorepushafrica.com, a digital content hub of credible and authoritative third-party content covering all things related to COVID-19. This includes facts around getting vaccinated, advice from leading healthcare bodies and medical experts, and important information from the Africa CDC.

“As we continue with the distribution of vaccines across the continent, we all need to keep focused on overcoming COVID-19,” said Dr Nkengasong. “We implore all of Africa’s people to keep it up – let’s all give it one more push.”

Visit onemorepushafrica.com for trustworthy content around vaccinations and the virus and to let us know what you are keeping your mask up for. Follow the #OneMorePushAfrica conversation on social media.